and Texas, it makes sense to aim promotional activity and localized content to those areas. Google Trends keyword information by geographic location can be used for determining what areas are the best to outreach to for site promotion or for tailoring the content to specific regions.įor example, if certain kinds of products are popular in Washington D.C. If your keyword context is automobiles then it makes sense to appropriately refine Google Trends to show just the data for the context of auto.īy narrowing the Google Trends data by category, you will be able to find more accurate information related to the topics you are researching for content. Results marked “Breakout” had a tremendous increase, probably because these topics are new and had few (if any) prior searches.” Rising – Related topics with the biggest increase in search frequency since the last time period. Scoring is on a relative scale where a value of 100 is the most commonly searched topic and a value of 50 is a topic searched half as often as the most popular term, and so on. Users searching for your term also searched for these topics. In general, topics are language-independent but it’s unclear if that’s the case with Related Topics. Topics are search queries that share a concept. Google Trends has two great features, one called Related Topics and the other Related Queries. Related: Content Marketing: The Ultimate Beginner’s Guide 3. Knowing which way the wind is blowing could help a content marketer or publisher understand when it’s time to bail on digital cameras and start flogging products related to mobile phones. The iPhone started the downward spiral of the digital camera.The digital camera started the demise of the traditional analog camera.It’s super important to understand when a trend is on a downward spiral. If the keyword volume is especially large, there’s another way to identify a close estimate of keyword volume – by comparing your target keyword with any keyword phrase that you have an idea of traffic volume. If you want to obtain a more accurate estimate of keyword search volume, compare the keyword with a keyword that you already have accurate volume numbers for. This is especially helpful if you know the amount of traffic from another keyword phrase. You can’t really know if the trend is reporting hundreds of keyword searches or thousands because the graph is on a relative scale. Google Trends shows a relative visualization of traffic on a scale of zero to one hundred. Get More Accurate Data by Comparing Keywords There are other functions in Google Trends that can allow accurate segmentation of the keyword data in order to understand what locations to focus promotional efforts, and also to discover new and trending keywords.
0 kommentar(er)
